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Writing makes me a better thinker – (understand that
better is relative!) In an effort to create content that is succinct,
reveals new ways to look at common things, or apply simple solutions to
seemingly complex problems, I believe I now think about business much
differently.
Writing makes me a better listener – When I engage
in conversations or listen to radio interviews, I listen with a writer’s
ear and often find my head filling up with ideas for blog posts by
simply listening to others discuss sometimes unrelated subjects.
Writing makes me a better salesperson – I write like
I speak and often I write to sell an idea or even a very specific
tactic. It’s amazing, but I find that clearly stating idea pitches in
writing has improved my ability to quickly articulate them in a selling
or interview setting. It’s like you build up this reserve bank of
pretested discussion points.
Writing makes me a better speaker – This one falls nicely from
the previous point, but I’ll also add that working through blog posts on
meatier topics, those that readers weigh in on, has produced some of my
best presentation material to date.
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Writing keeps me focused on learning – The
discipline required to create even somewhat interesting content in the
manner I’ve chosen requires that I study lots of what’s hot, what’s new,
what’s being said and what’s not being said in order to find ways to
apply it to the world of small business.
Writing allows me to create bigger ideas – The habit
of producing content over time affords you the opportunity to create
larger editorial ideas that can be reshaped and repurposed for other
settings. I’ve taken a collection of blog posts on a specific topic and
turned them into an ebook more than once.
So, think you don’t have the time or the reason to write? – I hope you think again.
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