When Victor Diaz Zapanta was
featured on
Mashable for his
Facebook account's creative
timeline
design, he was excited. But that sweet feeling soon soured slightly
when the 29-year-old designer's account was parodied by impostors
claiming to be him.
It happened at least four times, and at one point Facebook even
suspended his profile, forcing the Washington, D.C., resident to verify
his account way before Facebook
introduced its new
page and profile verification on Wednesday.
"I've been playing whack-a-mole with reporting fake profiles on
Facebook every couple months," he says. "I'm guessing people were into
the Facebook timeline I made and just don't think it's a big deal to
impersonate someone."
That's because Zapanta thinks people were fascinated with his timeline-within-a-timeline image. Within hours of the
Mashable
story, which published in late 2011, Zapanta says he was inundated with
friend requests and soon a slew of impersonators, mostly from Asia. He
admits the attention was mildly flattering at first, but it soon turned
into a headache "to explain to people when they try to add me on
Facebook, that at this point, more often that not, there's somebody
posing as me on Facebook. As a fairly social person, this is something
that comes up for me pretty often."
So often, in fact, that
Zapanta still regularly finds new impostors, causing him to have trouble when he meets new people he'd like to be friends with online
Zapanta still regularly finds new impostors, causing him to have trouble when he meets new people he'd like to be friends with online. Because people are pretending to be him online.
Facebook's new verification process was developed, in part, to help
people like Zapanta curb these problems. The verification badge is now
visible as a checkmark on accounts, much like the system employed by
Twitter.
"We've built enforcement mechanisms to quickly shut down malicious
pages, accounts and applications that attempt to spread spam by
deceiving users or by exploiting several well-known browser
vulnerabilities," Facebook told
Mashable. "We have partnered
with the leaders in the security industry to both block malicious
websites and offer our users free security software to better protect
themselves, no matter where they are on the web."
Specifics are still being ironed out as the Menlo Park, Calif.-based
company refines the process, looking at tools to determine grounds for
verification. But already, one potential problem with this fledgling
system is that there is no way to request verification beyond contacting
Facebook's
help center.
And
the problem with the system is that it seems to be primarily designed
to help people find and interact with high-profile accounts.
And
the problem with the system is that it seems to be primarily designed
to help people find and interact with high-profile accounts. In other words, mainly those that belong to celebrities.
Which is exactly what concerns Zapanta with the program. He says he's
glad to see Facebook starting to verify accounts, but is worried that
they'll focus more on people "with an extremely high number of
subscribers." But the fear is that the verification system is targeted
to famous people as opposed to regular folk. And that could expose a
weakness in the system.
More than 140,000 people follow
LockerGnome founder and tech personality
Chris Pirillo on Facebook. He's also had trouble with parody accounts. And his own family has even been fooled by impostors.
"My wife added the wrong Chris Pirillo," he admits. That profile had
Pirillo's same avatar and profile background. He says she was fooled
because she didn't notice the different vanity URL. "It's easy to
mistake the wrong person for the right one on Facebook, or any social
network. The higher their profile, the higher the likelihood of their
name or brand being spoofed and fans misled."
Pirillo said he was surprised that despite having mutual friends with
his wife, Facebook didn't steer her to the right profile. "Why didn't
Facebook say: 'Hey, that's probably not the person you're wanting to
add. There's a 'Chris Pirillo' that shares 'n' friends with you over
here. Shall we do this for you?'"
Facebook says it shuts down profiles spewing nothing but spam. But
the social network's not implementing automated verification when it
comes to protecting our profiles. Which means it's up to us to monitor
our own accounts. Perhaps in the next iteration of this program this
will be addressed. It's a wait and see. And the irony is that this
system
doesn't protect people's privacy as much as their intellectual property, says Rebecca Jeschke, a digital rights analyst at the
Electronic Frontier Foundation.
"It's a way for folks to be clear about the source of a social media
account," Jeschke explains. But it's not a cure-all if someone wants to
impersonate you. "If you're verified, it doesn't prevent someone from
making a fake account about you."
She says accounts that parody well-known personalities, like those on
Twitter, are important forms of discourse. "It would be good if this
verification policy encourages services to be more tolerant of parody
accounts." But with Facebook's
real name policy, she says she's not sure if that could even happen.
Zapanta, whose own online life has been disrupted by impersonators,
isn't as open or confident that the new system will curtail this
behavior.
"I do hope verification will help, but it's hard to predict," Zapanta laments.
To all those stealing his likeness and identity, Zapanta has a
message: "Stop being a creep and create your own compelling online
persona. I put genuine effort into my online presence and it's something
I pride. It's unfortunate that people are trying to fool others in
stealing that."